Before diving into the entire world of social media marketing, look at this valuable advice: don’t be everywhere! As tempting since it seems to become listed on every existing social media site there’s, you just won’t have enough time to complete so. Plus, more important than quantity is quality-keeping your audience engaged. Even if you’ve joined several sites, if none of the work to widen your reach, turn contacts into customers, and boost your sales, your efforts will be in vain.
And because it’s recommended that you join only 2-3 social media sites, you have to be very picky. You’ve to choose those who will work better to your advantage and offer you what you need. Facebook, Twitter, and Google+ may be on the surface of the set of popular social sites but this isn’t a positive guarantee that they may help your company online. To produce a good choice, you must first understand the different types of social media.
The three types of social media:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. It also gives the chance to create about a certain topic while allowing people to offer comments and connect to this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for example photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The 3rd type include wikis and social bookmarking sites. Google Maps Scraper Wikis follow the exact same concept because the encyclopedia, providing a wealth of details about different topics. It permits creating and editing of informative content. Wikipedia is the main example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages located on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you understand the fundamental types of media sites, the next phase is to know which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a certain sector of consumers. LinkedIn, for example, caters to professionals, and will be your best bet if they’re the people you intend to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
Which kind of content do you intend to share?
Social sites use different architectural structures, meaning each has a unique means of letting users share content. Have you been looking at video marketing? YouTube is the top option. Pinterest and Instagram are good for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Simply how much time and budget have you got?
Time and budget also play a role in your decision. You’d have to examine the sites’features in addition to marketing platforms. Though some provide free advertising, others require a fee. Some sites are more time-consuming to control while others would only take a portion of one’s time for you to use and maintain.
Understanding the different structures of social media and thinking about the abovementioned factors can help you land the most effective choices for the social media marketing needs.