Asian American and Pacific Islander Community

We at Beautycounter envision a clean future for all. In celebration of Asian American and Pacific Islander (AAPI) Month, we’re taking a moment to honor our AAPI community and acknowledge the work that needs to be done to bring safer products into the hands of everyone.

As a socially conscious brand, we are focused on inclusivity and advocating for equality. After all, the heart of our work is expanding access to clean beauty for everyone. Here’s why we do what we do:

Unequal exposure, unequal harm

We cannot reinforce this information enough. Research1,2 shows that Black, Indigenous, and People of Color (BIPOC) suffer from a much higher incidence of chronic disease linked to toxic chemical exposure, which can manifest through beauty and personal care products. This presents a unique opportunity for prevention. Over the past nine years, Beautycounter has made significant progress towards stronger regulation and systemic change through our product formulations, unique approach to ingredient sourcing, and advocacy—but we know that the work has only just begun.

Through Beautycounter’s safety program we provide all communities—especially those at higher risk—a broad lineup of safer and effective makeup, skin care, and body-care products. And to ensure our makeup products authentically serve diverse skin tones, we continue to expand our range of shades.

We’ve held two high-profile Congressional briefings, highlighting the disparate impacts of harmful ingredients on people of color for Members of Congress and their staff. The briefings were sponsored by leaders of the Congressional Hispanic and Black Caucuses, who recognize the importance of these issues to communities of color, they also fight to help ensure they are no longer disproportionately harmed.

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